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We offer a coaching program of individual modules to help musicians navigate the world of touring and performing. Each module can be purchased separately but we advise going through the whole program to prepare yourself for success.  We can also refer you to professionals that will help you set up a better website, get professional quality videos produced and help you with design of your merchandise.


Louise Baker has been a talent buyer for 15 years in a commercial venue and for a Folk series, she has been a judge for various songwriting contests and festivals and books a roster of artists across the country.

Bruce Swan has assisted with talent buying, books our roster and has coached and advised many new performers who he has hosted at the radio station.


Chris Wilhelm- Asheville NC musician

"I really enjoyed and benefited from coaching sessions with Louise. Through working with her, I started playing bigger venues. She recommended a music producer who was the right fit for my music and we made a great record. I then met a radio promoter through him and got airplay on folk stations around the country. Louise helped me refine my website and also shared her extremely valuable music industry knowledge, experience and insight. It was an awesome experience; I totally recommend Louise for coaching sessions."


Introduction to coaching- 

We will evaluate your online assets: website, social sites etc, look at how you set up  your merchandise, ask about your touring history and your plans for the next year. We have a list of items we'll ask you to send and complete a questionnaire, then we will set a time for the initial meeting in person or by Zoom or Facetime.

Initial Evaluation : This session will help us to understand the level of experience you have as an artist, how long have you performed, where have you performed, how proficient are you on your instrument, songwriting, booking your tour etc.


We will provide you with a brief questionnaire to gather information regarding your EPK, website, social media etc. We will then evaluate the material and set up a time to meet with you to discuss our findings and begin the coaching process.  


Please contact us for a link to complete the questionnaire.


In our initial email we will be asking:

Please provide links for the following:

  1. Your website

  2. Facebook page

  3. Instagram page

  4. Twitter handle

  5. Spotify page

  6. Youtube

  7. Bands in Town / Reverb nation

Coaching Modules

Module 1- Preparing your social sites for viewing and establishing a strong

                  EPK- Electronic Press Kit and a SEPK

Module 2- Getting booked at a venue or festival

Module 3- Promoting the gig

Module 4- Gig Etiquette- at the show- before and after 

Module 5- Merchandising for success

Module 6- Getting a Return Invitation

Module 7- Long Term Planning

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