& Fairfield CT
May 25, 2020
Greetings from the home office of Baker Booking, nestled in the mountains of western North Carolina and with the hopes that this is finding you well.
As we anticipated, several of the agencies representing larger acts / bands are beginning to indicate that they will be seeking smaller venues for their touring artists for the balance of the year or until the venues that are better suited for their clients can fully reopen. Where does this put most of us? For small to mid- size venues and agencies this is adantageous.
We maintain that the streaming artists that have mastered the skill set required to perform effectively to a virtual audience may continue to be able to earn a living by performing. The bar is certainly rising higher and higher and we are pleased that the artists on the roster at Baker Booking continue to be part of those that are pushing the bar up.
There is no doubt that the public, on any given night, has more choices than ever before. This is great. Streaming shows can offer new viewers of both your venue and artists a much lower entry point. Only through streaming can more than one person share a ticket - not possible pre pandemic.
Initially, there were only a small number of artists that had the complete capability to perform a virtual concert and now, that number is increasing every day. The real question is does the artist have a history of performing via streaming, can they bring an audience, and will they take an active role in the promotion of the event. Along these lines, the artists on our roster continue to perform regularly, effectively, and professionally to the gain of venue, artist, and agency.
Some of you may still be on the fence about the prospects of presenting an artist online to your trusting audiences; our advice - have a look at any of the shows being performed by our artists and let us know what you think.
After attending numerous webinars presented by your peers we feel strongly that pairing artists and venues is the best way to move forward into the new "virtual touring" environment. We, as agents feel the importance of this partnership.
If you have questions, maybe we have a simple solution or we can direct you to someone that can help.
Until next time,
Stay well, avoid hysteria, and celebrate successes,
Louise Baker and Bruce Swan